Gartner Identifies with Strategic Technologies
Gartner defines a strategic technology trend as one with the potential for significant impact on the organization. Factors that denote significant impact include a high potential for disruption to the business, end users or IT, the need for a major investment, or the risk of being late to adopt and how fast this innovation spreads through the culture. These technologies generate significant new value and impact the organization’s long-term plans, programs and initiatives.
Disruptive and Sustaining Innovation
Sustaining Innovation does not create new markets but rather only evolves existing ones with better value. Allowing the firms within to compete against each other’s sustaining improvements. They are developed by established companies often seen as a leaders or challengers in the market. Adding a new feature to an existing solution that offers a slight advantage, is an example of a sustained innovation – termed “leap-frogging”.
Disruptive Innovation is an innovation that disrupts an existing market, innovations that improve a product or service in ways that the market does not expect that infringes on current customer value – termed “quantum leap”. Products based on Disruptive technologies are typically cheaper to produce, simpler, smaller, better performing, and, frequently, more convenient to use.
What is Disruptive Technology?
Disruptive Technology is a term popularized by Harvard Business School professor Clayton Christensen in his book The Innovator’s Dilemma. Christensen believes that the main reason that successful and apparently well-run and well established organizations lose market share, and sometimes go out of business, is that they fail to recognize the distinction between sustaining and disruptive technologies.
What is the Economic Impact of Disruptive Technologies?
The estimated potential economic impact of the disruptive technologies has a range of impact from low to high, depending upon the relative size of the industry and is segmented into several categories. While some vendors play in a particular category, we either focus on a “total solution” that’s laser focused on the industry as a whole and will have cause-and-affect that ripples through this whole market. These companies will redefine not just the landscape but how the competition reacts since their technologies will be lagging so far behind it will cause a disruptive shift they just cannot ignore.
At first, the these solution will gain the quick attention of high-end customers which is where we are focused and set the bar for the market. Revolutionizing the key market indicators, efficiencies and economics will grab significant attention.
Our partner sales solution is scalable and once established we will break ground into the sustained SMB landscape, with the OEM and re-branding of our technologies we will enable our competition with a sustainable solution. Utilizing our design it will enable new value chains both horizontally and vertically depending upon the level of adoption. The time to achieve new gains from disruptive technology productivity is relatively short. The lagers will have to chase our technology, securing empty promises to their customers – that they will have that technology and to hang in there it’s just around the corner – not sure too many customers will wait our selection of companies is to significant!